There are the CLV videos available:
- Using the free Excel CLV template (available for download on this site)
- A step-by-step guide to the CLV formula and calculation
- Using Excel to calculate CLV (without the above template)
- A guide to understanding discount rates
- An overview of financial metrics for marketing
- Calculating customer equity
- What is customer equity?
- CLV Lifetime Period with Growing Retention Rates
- Calculate per Customer Profit in a Banking CLV
- What Discount Rate to Use in CLV?
- Using the Free CLV Template for New and Existing Customers